Boost Product Anticounterfeiting & Consumer Loyalty with Novel Web3 Capabilities
Compellio and Guala Closures Group have joined forces to launch CapChain, a research and development project that aspires to drive innovation at the intersection of blockchain & IoT.
CapChain will enable brands to introduce digital interaction technologies into their products with the use of IoT and data exchange services. In this way, brands will be able to tackle product counterfeiting, present rich product information to consumers, target market segments more effectively, as well as offer new customer engagement opportunities including personalised loyalty programs.
Recognising the transformative potential of the CapChain project, the Ministry of Economy of Luxembourg has supported Compellio with an RDI grant.
Denis Avrilionis, Founder & CEO of Compellio said:
“At Compellio, we are excited to drive blockchain innovation across several industries. Together with Guala Closures, the global market leader of closures, we aspire to accelerate digitalization in the wine and spirits industry. The CapChain project is the fruit of this collaboration and it will allow us to explore new ways for people to interact with products using blockchain-enabled technologies. We are grateful for the public grant provided to us by the state of Luxembourg and we look forward to utilizing it in order to develop a leadership position globally.”
Piero Cavigliasso, Group Technology Innovation Director of Guala Closures Group said:
“We are excited to start this project which seeks to combine our NěSTGATE connected closures technology with Compellio’s blockchain-enabled technology. Our connected caps — based on NFC or QR code technologies developed in our R&D center in Luxembourg — will ideally help food & drinks, as well as pharmaceutical producers around the world to promote their brands and protect them with an eclectic solution, able to bring immediate business advantages”.
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About Guala Closures Group
Guala Closures Group has over 4,700 employees and 30 production facilities in five continents. It markets its products in more than 100 countries. The Group sells nearly 20 billion caps each year, with a turnover of 607 million euros in 2019. Thanks to a policy of continuous commercial development and technological innovation, the group is recognized as a world leader in the production of safety caps for spirits. It is a leading manufacturer of aluminium caps for spirits, wines and beverages. Since August 2018, Guala Closures S.p.A. has been listed on the STAR segment of the Italian Stock Exchange, joining the FTSE Italia Mid Cap Index in September 2019.
Image Credits: Photo by Zaksheuskaya
